Our Vision

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Hampton and Ord has the makings of a truly great boulevard, with many beautiful and historic buildings and gardens, including the World heritage listed Fremantle Prison.

We have a vision for Hampton Road and Ord Street that would see it evolve to be one of Fremantle’s premier boulevards – one that is renowned for pedestrian and cyclist safety, the priority it affords them, the beauty and amenity of its streetscape and historic buildings and the level of integration and access it provides for all to adjacent community assets and facilities.

We want Hampton Road and Ord Street to be known for its unique and significant heritage and history rather than for the movement of vehicles and associated segregation.

We would like to see plans for connectivity and accessibility of people rather than achievement of high levels of vehicle capacity.

We are very encouraged by the support and responsiveness we have received to date from City of Fremantle staff and its elected members in relation to this vision for Hampton Road and Ord Street.

In conjunction with Council, we would like to explore new and emerging options, best practices and innovative solutions from all over the world, including Perth, for how people, bikes and cars can share and traverse roads safely and efficiently and how these could be applied to Hampton Road and Ord Street.

We are excited by what is possible and believe the outcomes of this project will benefit and be appreciated by the wider Fremantle community, not just in the immediate future, but for decades to come.

We would like Fremantle Council to be at the forefront of innovation when it comes to transport planning and solutions. We believe there are examples from other Councils within Perth and opportunities for Fremantle to trial and showcase innovations in addressing the transport challenges currently faced on Hampton Road and Ord Street.

We are advocating for funded staged projects for the planning, design and implementation of measures from 2018 onwards that address: resident, pedestrian and cycling safety, the volumes, speed and mix of traffic, appropriate Local Area Traffic Management measures, aesthetics – street planting, verge and median landscaping; intersection safety and connections, not just north and south but crucially east and west across Hampton and Ord Street for residents and all road users.

What is possible here, is similar to the innovative project currently underway by Cockburn Council for Rockingham Road – where they are essentially redrawing and re-configuring the road space available to provide 3m wide protected shared bike / pedestrian paths, wide mid-road medians and pedestrian refuges and reducing overall space given to vehicular traffic, sending a clear signal that pedestrians and cyclists are a priority.

Re-connecting the areas east and west of Hampton and Ord

The area surrounding Hampton and Ord is extraordinarily rich in community assets, many of which are green spaces.

Natural attractors within 800m to the east include:

  • Fremantle Arts Centre, John Curtin College, Stevens Reserve, Monument Hill, Booyeembara Parklands, Fremantle Golf Course, the shops and cafes east of the Knutsford development, the shops and business between South St and Wray Ave.

Natural attractors within 800m to the west include:

  • Shops and business between South St and Wray Ave, in particular the health facilities in the Ellen Health building, Fremantle Primary and Pre-Primary schools, Fremantle Hospital, the beach and waterfront at Bathers Beach, Wray Ave/South Terrace shops and cafes, Fremantle Oval, the Cappuccino strip, Fremantle Markets, Fremantle Prison, Fremantle Park, Fremantle Leisure Centre, Cantonment Hill.

Walkable green spaces include Cantonment Hill and Fremantle Park in the north-west, Monument Hill in the centre and Stevens Reserve and Booyeembera in the south-east.

Monument Hill, a mere 100 metres to the east of Hampton and Ord is a major destination for visitors and residents from all directions – north, south, east and west. For many, it is a centre of daily active and passive recreation and enjoyment. Its reputation and use as a picnic spot, especially at sunset, is increasing, helped no doubt by iconic sunset shots on social media. It is also one of only a small number of ‘hills’ in Fremantle – so is a natural magnet for views and also for those who seek a physical challenge.

Safe access and integration of Monument Hill and the other assets listed above in eastern and western Fremantle however is totally severed by Hampton and Ord. This road is a dangerous barrier through the heart of this area. It does not feel safe to cross on foot, by bike or car and there is in fact too much risk in crossing it, which means residents and visitors avoid using it and do not fully utilise the incredible community assets available.

Wider Fremantle benefits

One clear benefit of providing safer east-west connectivity for pedestrians and cyclists across Hampton and Ord would be to the growing number of residents in Knutsford, White Gum Valley and Hilton to the east who could more easily and safely walk and cycle into the Fremantle CBD.

Conversely, residents from the western sides of Fremantle walking and cycling to Knutsford, White Gum Valley and Hilton shops, cafes and facilities could get there more easily and safely.

There are potentially tangible economic benefits to Fremantle through development of a walking trail through the Prison Heritage Precinct – linking existing tourist destinations broader afield via a proposed walk around the prison walls, through the native landscaped Hampton Reserve and its world-class, world-renowned Sculpture Park (note : this is part of a visualisation that the HRWG presented at the last South City Precinct meeting in April 2018), linking up to Monument Hill, the Knowle (in the future) etc.

For further reading, an excellent publication is the Good for Business – the benefits of making streets more walking and cycling friendly (pdf) published by the Heart Foundation.

More information

For those that want to learn more, we have prepared a comprehensive set of FAQs that provide hopefully everything you ever wanted to know about Hampton Road and Ord Street.

Please download or view our FAQs about Hampton and Ord (pdf).

Read a summary of our Vision for Hampton and Ord (pdf)


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